What’s in a digital frame for writers?

Every time I walk through our dining room into the kitchen, my eye is drawn to the Aura Frame, strategically placed on the countertop between the two rooms—our son Ian gave it to me as a Father’s Day present. Most of the images that scroll through the screen are family shots—my sister’s birthday, me and my brothers getting together for the first time in years, a deer caught munching our garden flowers.

The screen and the online cloud it’s connected to are becoming a repository of photo-memories—images that remind me and others on our family network how lucky we are and the wonderful lives we lead. But it didn’t take long for me to perceive literary possibilities for the technology, and the more I consider its potential, the more excited I become about digital frames for creating and promoting my books.

Before I get into that, though, I need to give you a thumbnail of my status as an author. I’ve had a couple of books published by Thistldown Press—since gone out of print—and remain an unknown outside a small circle of readers and fellow writers. I’ve based my creative and promotional strategies on that reality, which means: I’ll continue to submit some manuscripts to established publishers; at the same time, I will self-publish most of my books; my promotional strategy in either case will rely heavily on direct, face-to-face sales to readers, as well as producing, promoing, and selling my work on Amazon through Kindle Direct Publishing.

How does a digital frame fit into that picture?

I’ll zoom in on a scenario that clicks for me. Imagine yourself at a book fair. You’re engaged in conversation about your recently released thriller with one person, but others are scanning your selection of titles. What if you had a digital screen set up at one end of the table, cycling through images of your books, including back-cover descriptions of the stories and testimonials? What if those browsing readers could tap the frame and launch a video reading from a book they’re interested in?

Does frame-tech have a creative slant? I think so. A book I am planning, under the working title Realta Road, will be set in a Rialta RV, whose owner—a bereaved husband—is driving across Canada. He and his wife had planned the trip for years as a retirement gift to themselves, but she succumbs to a sudden cancer just before they are scheduled to leave. The structure of the story will be the husband’s ‘journal letters’ to his wife, describing in increasingly fraught detail the misadventures he’s getting himself into between Chemainus, on Vancouver Island, and St. John’s, Newfoundland.

Next summer, or the summer after, my wife and I will embark on our own cross-Canada journey—the second time we’ve done it. I’ll be taking pictures and videoing as we go, collecting images that will help me describe Realta Road settings and characters. Would a scrolling frame on my desk populated with those images help keep me on track once we’re back home and I’m immersed in writing?

If you’re interested in digital frames as a promotional and creative tool and would like to join in an exploratory workshop, let me know.

Offer readers a preview slideshow

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Flibber T. Gibbet, An Adventure on the Hermit’s Trail will be published this summer. Readers can crack open the cover online in the preview slideshow above.


Encourage online readers to take your book off the shelf

Imagine your newly released book face out on a bookstore shelf, just waiting for an avid reader to reach for it. What’s the first thing they are going to do?

Now reel back that opening scene and imagine your reader glancing at the cover of your book for the first time online.

How are you going to translate that website experience into something reminiscent of the in-store type of experience your audience is most familiar and comfortable with?

As illustrator and partner Diana Durrand and I ready our soon-to-be-released young readers’ story Flibber T. Gibbet, An Adventure on the Hermit’s Trail for launch, that’s a question that needs answering. What has emerged for me as an author/producer/publisher is a web slider modelled on the in-store experience of deciding whether or not to buy a book.

The first thing visitors to my craigspencewriter.ca/flibber-t-gibbet page will see is the book’s cover, not as a stand alone reproduction, but as the first image in the slider posted at the top of this post. In that frame they get to: meet the main troublemaker of the story, Flibber T. Gibbet; see protagonist Lincoln Cranston, running up the Hermit’s Trail, where the story is set; and gain a sense of the audience the book is written for.

What would they do next? My guess is an interested browser might flip the book over and look at the back cover for a description. The second slider image goes there, offering readers an overview of the book’s highlights. (Please note: If they’ve got this far they’re already readers, even if they aren’t yet buyers.) The back cover foreshadows the adventures they will experience in the tale and gives a flavour of the author’s writing stye.

At that point, I’d want to know a bit more about the author and illustrator. So slide three takes our audience (Note: as an internet era writer I am redefining the nature and habits of potential readers) to a very brief introductory page, describing Diana’s credentials and achievements as an artist and my own as an author.

If I had my marketing hat on straight, I would insert a final slide, linking visitors to options for purchasing copies of Flibber T. Gibbet. But determining a distribution and sales strategy is a work in progress, one that will be the subject of future Books Unbound posts. So for now I’ve inserted a placeholder announcing the anticipated release of the book in print.

Stay tuned by going to my Connect page for options. Thanks for visiting.